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Philippa Kennealy MD MPH CPCC PCC is The Entrepreneurial MD Business Coach who wants to help you build your business!
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Recommended Books and Programs
  • The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
    The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
    by Michael E. Gerber
  • Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
    Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort, Second Edition
    by Steven Van Yoder
    A must-read for all business owners
  • Made to Stick: Why Some Ideas Survive and Others Die
    Made to Stick: Why Some Ideas Survive and Others Die
    by Chip Heath, Dan Heath
    How to create unforgettable messages
  • E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
    E-Myth Mastery: The Seven Essential Disciplines for Building a World Class Company
    by Michael E. Gerber

    Implement the E-Myth business habits

  • Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
    Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
    by John Jantsch
    Just what it says it is!
  • Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
    by Keith Ferrazzi, Tahl Raz

    Masterful networking resource!

  • What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
    What Business Should I Start?: 7 Steps to Discovering the Ideal Business for You
    by Rhonda Abrams

    A practical approach to uncovering your biz idea

  • The Complete Idiot's Guide to Growing Your Business with Google
    The Complete Idiot's Guide to Growing Your Business with Google
    by Dave Taylor
    Fundamentals of being found on the Internet
  • Good to Great: Why Some Companies Make the Leap... and Others Don't
    Good to Great: Why Some Companies Make the Leap... and Others Don't
    by Jim Collins

    What matters in building a great business

  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
    by Timothy Ferriss

    Surprisingly practical for such a fanciful idea

  • No BS Direct Marketing
    No BS Direct Marketing
    by Dan Kennedy
    Lots of ideas for marketing
  • The How of Happiness: A Scientific Approach to Getting the Life You Want
    The How of Happiness: A Scientific Approach to Getting the Life You Want
    by Sonja Lyubomirsky

    Practical implementable ways to create happiness

  • Mastering Online Marketing
    Mastering Online Marketing
    by Mitch Meyerson, Mary Eule Scarborough

    The nuts and bolts of Internet marketing


  • The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
    The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
    by David Meerman Scott

    Using blogs, podcasts, viral products etc to reach your target market

  • Concierge Medicine: A New System to Get the Best Healthcare
    Concierge Medicine: A New System to Get the Best Healthcare
    by Steven D. Knope
    The only book on the topic!
  • The Medical Practice Start-Up Guide
    The Medical Practice Start-Up Guide
    by Marc D. Halley, MBA and Michael J. Ferry, MPA
    A thorough guide to getting started in practice (click just above the title)
  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
    Yes!: 50 Scientifically Proven Ways to Be Persuasive
    by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

    Encapsulates the best thinking about how to influence others

    -----------------------------------------

  • Finding Your Own North Star: Claiming the Life You Were Meant to Live
    Finding Your Own North Star: Claiming the Life You Were Meant to Live
    by Martha Beck

    Discovering what your Essential Self really needs

  • Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    Are You Ready to Succeed? Unconventional Strategies to Achieving Personal Mastery in Business and Life
    by Srikumar S. Rao

    From a business professor comes the teaching that has inspired hundreds of MBA students

  • Tribes: We Need You to Lead Us
    Tribes: We Need You to Lead Us
    by Seth Godin

    A fascinating look by a master marketer and future thinker about how clear messages and contemporary tools are enabling the much-needed formation of loyal followers - a leader's "tribe"

  • eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
    by Corey Perlman

    Read my review here.

  • Endless Referrals, Third Edition
    Endless Referrals, Third Edition
    by Bob Burg

    A networking classic that shares immensely practical information on how to build a network that really delivers!

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Welcome to The Entrepreneurial MD Store       

The Entrepreneurial MD Products:

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1.  The Entrepreneurial MDSM BizIdeas Program


Are you a physician looking at your options and struggling to figure out what business to start? This 2-CD Audio-Program and 51-page Study Guide will walk you through the process of deciding what the best business is for you to start.

Based on a successful teleseminar for physicians and freshly recorded for the product, this program focuses on your existing skills, talents and abilities, your passions and interests, your work and volunteer experience to date and what the marketplace is likely to pay you to create. It provides an array of exercises and tools to clarify your thinking and options.

Read more ...... 

Order "The Entrepreneurial MDSM BizIdeas Program" for $139 (plus S&H)now.

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2.  The Entrepreneurial MDSM Marketing Mastery Program

Want to attract more patients or clients and build the practice or business of your dreams ? This 5-CD Audio-Program and 41-page Study Guide will provide you with all the information, tools and resources you need.

Developed from the recordings of a live teleseminar exclusively for entrepreneurial physicians, this 5-hour program focuses on the marketing principles and actions proven to work for small businesses and medical practices.

Read more ......

Order "The Entrepreneurial MDSM Marketing Mastery Program" for $189 (plus S&H) now.

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Highly recommended products and services:

The following are products and services I have personally derived great benefit from, and have recommended to many of my clients. For all, I am a true fan, and for some, I am an affiliate.

Action Plan Marketing (Robert Middleton)

 This is an indispensable collection of tools and books to teach you all the basics of marketing. Look under the GREEN "marketing action track" tab to find these manuals and kits.

  • InfoGuru Manual (you'll find it under the GREEN "marketing action track" tab)

          This is a comprehensive approach to marketing and creating your messages

          This is a guide to creating your implementable marketing plan

  • Website ToolKit (you'll find it under the GREEN "marketing action track" tab)

          This is a wonderful step-by-step guide to creating content for an excellent, compelling website.

How to write an e-Book (to share your expertise) ... and get it done in 7 days.

This is a step-by-step guide by Jim Edwards and Joe Vitale to writing an ebook that encapsulates some of your special knowledge, that you can use as a freebie marketing tool or a low-cost product to generate extra income. To learn more, click here

JiveSystems instant videos

With quick easy videos you make in an instant by using your webcam and clicking on a few buttons, you can communicate with your patients or clients. Imagine their reaction receiving a video email in which you answer their emails -- or how surprised a new client or patient would be to get a video email welcoming them to your business or practice. Please click here to view the video of me saying hi to you!

Tools to Automate Your Marketing

Autoresponder:

AWeber -- for unlimited autoresponders (follow-up sequence and broadcast) and newsletters.

Audio recording services:

AudioAcrobat -- unlimited bandwidth for storing and categorizing your audio recordings, and free weekly training.

Shopping cart and virtual terminal for credit card processing

Professional Cart Solutions -- how to do online transactions. This is an excellent shopping cart system, with a virtual terminal for accepting credit cards.

Sending Audio Postcards

AudioGenerator -way easier than it seems! Comes with easy to use instructions.