A must-read for all business owners
For Every Doctor Who Wants To Branch Out,
And Explore His or Her Creativity:
At Last, A Physician-Centric Proven System For Figuring Out What Your Next Career Move Should Be As A Business Owner!
Discover The Business That Is The RIGHT One For You To Start, And That Feels Authentic To You
Are you a doctor who wants to take a different direction in your career, and you're not sure where to start?
Are you stuck for ideas to get you from where you are now to where you want to go (especially if you're not certain of the direction)?
From the Desk of Philippa Kennealy MD MPH CPCC PCC
Date: Friday, July 25th
Dear Colleague,
If you answered “yes” to the above questions, you may be amongst the many "wanna-be physician entrepreneurs" who:
• long to have control over their professional lives
• yearn to be creative in their work
• want to experience deep professional satisfaction again
• and who don’t know where to start!
After all your schooling and years in practice, it can be hard to admit that you aren't completely fulfilled by your current work. That was certainly true for me!
Perhaps you still want to stay in medicine and build a different kind of practice, or perhaps you are considering starting a new and different business.
The Biggest Question Many Face When Deciding To Make A Change
Hello, I'm Philippa Kennealy.
I know what it’s like to run a private practice, because I had one myself for many years. And I also can relate to those of you who have branched out from private practice into the business world of medicine – because I’ve done that, too!
My career path has taken me from private practice to hospital and company executive. I worked as Medical Director at UCLA-Santa Monica Medical Center and later served as CEO. I have also served as Executive VP in two internet start-up companies.
For the past six years, I’ve coached physicians on creating thriving practices and businesses – helping them learn business skills that allowed them to take their career to the next level, and free themselves from the daily managerial and business hassles preventing them from focusing on the work they love.
And, like me, many of them had to start at the very beginning .... by deciding what business to start!
If you signed up for my report "Crack the Code to Becoming an Entrepreneurial Physician", you may have noticed a question I asked at the time of sending you the report: "What is your biggest question about starting a business?"
Well, thanks to many of you who emailed me your responses, I discovered that one of your most pressing questions is "I want to start a new business but I don't have any clever ideas. Can you help?"
My answer is: Yes I'd love to help! But first, let's define the problem!
There are three main challenges in deciding what business to start:
1. Determining what your interests, passions and preferences are, so that you can spend your time doing what you love
2. Knowing what talents, skills, and abilities you bring to the table, as well as your willingness and patience to learn new things
3. Figuring out if there is either a market “need” or a “want” for what you are thinking of offering.
If you’ve already responded positively to these challenges, you are on your way to starting a business and you don’t need any help with your decision.
However, if you have little or no idea how to uncover this information, or what to do with it, you might need some help.
What Do You Need to Come Up with a Viable Business Idea?
Based on my own experience and that of many other entrepreneurs, I believe that people need only three things to get them started along the path to entrepreneurship.
The first thing people need is clarity. I’ll bet there are many things you can do well. The secret to picking a good business idea is not in being knowledgeable about what the latest fads or trends are, or looking for a clever idea with some twist on what is tried and true in the marketplace.
Instead, the secret lies in understanding 1). what it is you love to do, so much so that you’d almost do it for free, and 2). what it is you are the best at doing, or are willing to learn to be skilled at.
The second is commitment. Leaving a known path to venture into the land of uncertainty and risk is not for the weak-kneed traveler. It will be your “I’m ready to do what it takes to make this work” attitude that will see you over the inevitable road bumps. Obviously, until you have a better sense of what business you could start, it may be your commitment to living a higher quality professional life or making a larger contribution that keeps you moving forward.
And the third is guidance through a reliable process provided by an experienced consultant, coach or well-designed program tailored to your unique needs as a physician. What this does is speed up the time to getting a result – either an actual idea for a business, or the “know-how” for continuing your exploration on your own with greater confidence.
Find out How to Quickly Sort Through Your Ideas for an Entrepreneurial Venture, and Discover One that Suits You to a T.....
.... plus, develop a process that you can use over and over again as a guide to your decision-making in your future business!
At The Entrepreneurial MD, I am excited to offer The Entrepreneurial MD BizIdeas™ Program -- a self-study guided program for physicians who want to try new things in their medical practices OR start profitable businesses on the side ...... and need help with ideas for getting started.
I use one model in The Entrepreneurial MD BizIdeas™ Program:
Many years ago, when I read Jim Collins' book “Good to Great”, I saw how profound his model was for not only building a superior company, but also for creating the framework for a great life and career.
To do the vital work of making sure you're well-equipped to start the right business for you, I have adapted Jim Collins' simple, powerful model of the Hedgehog Concept.
In this model, he asks “Are you a hedgehog or a fox?”
The hedgehog is capable of doing one thing magnificently, and when engaged in this task, it is focused, driven and “in the zone”.
The fox on the other hand is scattered, disorganized and unfocused.
The goal of this program is to help you reach the point of owning your hedgehog – a passionate knowing and acceptance of what it is you excel at and love doing, and what business opportunities these insights present to you.
There is no longer any need for you to feel confused or stuck about your future as an entrepreneurial physician!
How would you know if this program is right for you?
You'd get a lot out of The Entrepreneurial MD BizIdeas™ Program if:
1. You’re interested in starting a business or upgrading your clinical practice
2. You have no idea what you could do.... or you feel as if your ideas are vague and fuzzy!
3. You’re committed to the adventure sufficiently to devote time to finding answers to your challenges.
4. You’re willing to try things outside your current comfort zone.
5. You're patient, and yet willing to be decisive.
If this sounds like you, then this Program may be just what you have been looking for!
What you will learn from The Entrepreneurial MD BizIdeas™ Program:
By listening to the 2 CDs and completing the many exercises I have provided for you, you will:1. Determine your Core Requirements.
You'll clarify what you must have in your professional life to satisfy your deepest needs – your Preferences and "Non-Negotiables" (examples might be: independence, financial stability, flexible hours, opportunity to work close to home to raise kids, creative outlet as a writer/artist, etc)
2. Identify your Core Capabilities.
You'll articulate who you are and what you are capable of being “best in the world at” - your Passions, Skills and Talents (examples might be: adventurous, dogged patience, full of inventive ideas, willingness to do what it takes, specialized knowledge others find valuable, love of teaching etc).
3. Identify your Core Complementary Needs.
You'll discover the areas for which you are “not best in the world at”. We can't do it all by ourselves, and this class will help you identify what you need in the way of outsourced services, or help from people with complementary skills, to close your “knowledge” and “preference” gaps - your Competency Gaps (examples might be: being organized, financial knowledge, marketing skills, internet skills or technology know-how)
4. Creatively research business opportunities.
You'll brainstorm and uncover ways to find a match between your Preferences, your Skills and Talents, and what the “Marketplace” is willing to pay for (examples might include setting up surveys, focus groups, or informational interviews, creating prototypes if needed, AND identifying where your potential target market might be found, to invite their input). This can be one of the biggest challenges for anyone starting a new business - figuring out where their "target market" can be found, how to reach them and how to persuade them to purchase their offering.What can I expect to get out of The Entrepreneurial MD BizIdeas™ Program?
You can expect to have an answer to the question so many of you have posed to me: “How can I figure out what business to start?”You'll get encouragement.
You'll get confidence.
You'll get a blueprint - a clear and defined process for determining 1. whether you’re truly ready to start a business, 2. what that business might be, and 3. what the next steps are, to get going.
How can I be sure this isn’t generic “stuff”?
Two ways!Number one is to complete your Study Guide exercises, so that the answers belong to YOU.
Number two is to take advantage of the opportunity to communicate via email with me - I am very responsive, and I am happy to review and comment on any communication you send me while using this product!
What have others said about The Entrepreneurial MD BizIdeasTM Program?
The genesis of the Program was a live teleseminar, that had been re-recorded for this product, and here is what participants had to say of the original live teleseminar in their feedback:
"The BizIdeas teleseminar with Philippa is simply wonderful! Philippa deeply wants her clients to succeed. She is savvy, creative, generous, and compassionate and, as a coach, she motivates to new heights! She thinks of things in ways you would never have thought of on your own and pushes you through your own barriers to think of the possibilities!"
Feedback in survey of April 2007 teleseminar participants."Thanks, Philippa, for a wonderful teleseminar course. It was well-presented and structured, and I actually made some significant changes because of the lessons I learned. I feel I now have the enthusiasm and energy that I had been missing for all these years"
Dr J.T., teleseminar participant"Philippa brings energy, passion, commitment, brilliance and curiosity to her teaching. She provides excellent material, and also honors the contributions of class members".
D.L., LCSW, teleseminar participantIn addition, 100% of participants would strongly recommend the teleseminar to other colleagues who are in the early stages of considering a business venture.
What will I be investing in?
Program materials:
What you are purchasing is a set of 2 CD audio-recordings plus a 48-page Study Guide, filled with exercises and tools to be used as a work book to accompany the recordings. These will shipped to you by mail.
How much:
The special introductory price for the 2-CD audio program plus Study Guide is only $139 USD, (plus $9.97 S & H). About the price of a fancy dinner for two!
And if you can generate just one or two feasible and profitable business ideas, the program will more than pay for itself!
How to purchase:
Click on the link below to purchase The Entrepreneurial MD BizIdeas Program, and you will be taken to a web page that shows that you have selected this item. You will be asked to enter your credit card details (this is a secure process and your information will NOT be shared with anyone else!). Once your credit card information has been approved, you will be directed to a Thank You page on this website. In addition, you will receive an email confirming your successful purchase.
Your Program will be shipped to you within one or two business days.
I realize it's hard to make an investment like this without any assurance that you will get your money's worth. So I want to set your mind at ease!
Your 100% risk-free guarantee!
I want you to feel free to work with this product, knowing that, if you don't get anything valuable out of the Program, you will be able to pack it up and send it back for up to one year after you have purchased it. Just send me an email letting me know you are returning the product, and I promise to return your money in full, right out of my own pocket ... no questions asked!
And if at this point you still have questions about whether this is the right product for you, I welcome the chance to be able to answer them. I am committed to your satisfaction! Send your questions to me here and I'll get back to you within 1 business day.
Warmest wishes,
YES! I want to invest in my professional growth and purchase The Entrepreneurial MD BizIdeasTM Program for the SPECIAL INTRODUCTORY PRICE of $139 (plus $9.97 S & H)
I understand I will receive the following:
I also understand I’ll be able to test drive this Program risk free for a full year before having to decide if this was a worthwhile investment.
CLICK HERE to purchase your copy of The Entrepreneurial MD BizIdeasTM Program for $139 (plus $9.97 S & H)!
Philippa Kennealy MD MPH CPCC PCC
The Entrepreneurial MD
www.entrepreneurialMD.com
(310) 476-6116
PS: Carpe Diem! -- Seize this opportunity to begin thinking about what you want to develop. I look forward to helping you start the business or practice that offers you the creative outlet and freedom you've been yearning for!
